Top 7 Restaurant Marketing Ideas and Trends

Overview

Have you ever wondered how some restaurants seem to be busy, no matter what day or time it is? The answer is simple they have mastered the art of marketing. They know the art of executing restaurant marketing ideas and trends to remain evergreen.

Are you in the restaurant business looking to up your marketing game in 2022? If so, you're in luck. With the right marketing strategy, any restaurant can attract new customers and keep them coming. Let’s jump in!‍

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7 Proven Restaurant Marketing Ideas and Trends For 2022

Here are protentional restaurant marketing ideas and trends you can use to bring more traffic and conversions:

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Understand Your Audience To Create A Customer Experience That Adapts To Their Tastes (pun intended)

Creating a great customer experience is essential for any business, but it's crucial for restaurants. After all, people go out to eat for the food and the whole experience. To improve your restaurant's marketing, start by understanding your audience.

• Who are your regular customers?
• What are their demographics?
• What do they like and dislike?

As you know your target audience well, focus on creating a customer experience that adapts to their tastes. For example, if you know that your customers are health-conscious, you can focus on marketing healthy menu items.

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Get Onboard With Content & Mobile Marketing

In today's digital world, content and mobile marketing are essential for any business, including restaurants. More people now prefer using their phones to search for restaurants, so your business must be visible on mobile, that being said make sure your website is responsive and easy to navigate on a mobile device.

You should also consider creating a mobile app for your restaurant. In addition to being mobile-friendly, your restaurant's content must also be high-quality. This means creating well-written blog posts, infographics, photos, and videos relevant to your business (feels like a lot but it matters!).

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Use Social Media To Your Advantage

Think of social media as a powerful marketing medium used to reach a large audience. You're missing out on a great opportunity if you're not on social media to market your restaurant. Using social media for marketing, try to focus on:

• First, it's important to be active on your target audience's platforms (Facebook, Instagram, TikTok etc).
• Second, create content that's interesting and engaging. No one wants to follow a restaurant that only posts boring, self-promotional content, you're allowed to research your competition to see what they are doing too.
• Finally, you should take advantage of social media ads. They help reach a broader audience and target specific demographics (many platforms will help you get this setup if you need some help!).

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Encourage Customer Reviews & Testimonials

A great way to market your restaurant is by encouraging customers to leave reviews and testimonials. Moreover, positive customer reviews and experiences on websites like Yelp and Google can help attract new customers.

The testimonials can be used on your website and social media. When asking for reviews and testimonials, make sure to incentivise customers. For example, you could offer a discount or free item to those who leave a review, McDonald's and Burger King do this brilliantly.‍

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Audit Time: How Good Is Your Digital Branding?

Digital branding is an important marketing aspect, but it's often overlooked. A strong digital brand will help you attract new customers and build loyalty among existing ones. To create a strong digital brand, you must ensure your website, social media, and email marketing are all on point.

Start by auditing your website. Make sure it's easy to navigate and mobile-friendly. If your web design doesn't match up with your competitors or loses conversions, it's best to seek professional help.

You can search for great web designers around you. But if you want to avoid all the headaches when searching for the best, then Just Design Stuff is the right place for you. We create magic with our website design and development services.

Keep It Local - Use Hyper-Targeted Marketing To Draw In Nearby Customers.

A great way to market your restaurant is by targeting locals. There are a few different ways to do this.

• Local SEO: The key is to optimize your website for local search by including your city, state, and postcode on your website and in your content. Use keywords that include your city or town in your website content and social media posts.
• Google My Business:  Make sure your restaurant is listed on Google My Business. This will help it show up in local search results. You can claim your listing and ensure all your information is up to date.
• Local Advertising: Advertise in local publications or websites your target audience is likely to visit.

Use Tech To Enhance Customer Experience And Focus On Email Marketing

Firstly, remember your web design needs to be responsive - mobile-friendly to make ordering easy for your customers. Technology is changing the restaurant industry and keeping up with the latest trends is important. There are many ways you can use technology to enhance the customer experience, such as:

• Offering online ordering or reservations
• Using a customer loyalty program
• Sending automatic appointment reminders
• Accepting mobile payments
• Offering Wi-Fi

Email marketing is another great way to use technology to market your restaurant. You can use email to stay in touch with customers, promote special offers, and drive traffic to your website or social media.